For Denim Day on 24th April, we’re inspired by the global #DenimDay movement to raise awareness and take a stand against this issue. Why you may ask? Globally, 1 in every 6 women are sexually assaulted. In SA, the stat is even scarier; 1 in every 3 women are raped.
What is #denimday?
The #DenimDay story originated 20 years ago in Italy, when an 18 year old girl was raped by her 45 year old driving instructor. Although convicted & jailed, the instructor appealed on the basis that the victim was wearing tight jeans & had to help him remove them, thereby consenting to sex. The case was overturned & the driving instructor was released. Enraged by the verdict, the women in Italian Parliament launched a protest wearing jeans on the steps of the Supreme Court. Inspired, the California Senate & Assembly did the same on the steps of the Capitol in Sacramento. Denim Day in LA was born & has continued annually since.
We’ve partnered with Tears Foundation, the beneficiary of our campaign funding, to assist their work in calling for action & providing critical help & support for those affected.
So, show your support & make an anti-rape statement in denim on 24 April. In doing so, our hope is that those affected by sexual violence feel our support & find the courage to reach out for help.
Show your support!
Get R50 off selected FIXED denim from 18 – 28 April & we’ll donate R10 to the TEARS Foundation for every pair sold!
TEARS Foundation a South African org., provides access to crisis intervention, advocacy, counselling & prevention education services for those impacted by domestic violence, sexual assault & child sexual abuse. Confidential services are provided to all victims at no charge.
How to reach out for help
Free SMS helpline: *134*7355#
TEARS built a system that uses a simple SMS/USSD free helpline with GPS location technology to allow survivors to connect with much-needed help from their nearest care centre, within 45 mins.
You can also use this store finder link to locate your closest care centre for help at your fingertips Helpline: http://tears.storefind.mobi/
Find out more about TEARS here: www.tears.co.za
P.S. Visit any of the following 20 stores on 24 April so you can ask any questions you may have & get the info you need from trained professionals.
|STORE NAME||ADDRESS||CONTACT NUMBER|
|The FIX Eikestad||Shop E8 Eikestad Mall, 43 Andringa Street, Stellenbosch, 7600||(021) 882 8461 / 2|
|The FIX Canal Walk||Shop 557 Canal Walk Shopping Centre, Century Boulevard, Century City, Milnerton, 7441||(021) 529 3068/69/34|
|The FIX Promenade||Shop 22 The Promenade,AZ Berman Drive, Mitchells Plain, Cape Town, 7785||(021) 376 9569 / 68 / 71|
|The FIX Golden Acre||Shop 15A-C Golden Acre, Cnr Adderley and Strand Street, Cape Town, 8001||(021) 425 5564|
|The FIX Claremont||Shop 3 Warwick Place 140, Claremont, Cape Town, 7700||(021) 674 7694 / 7471|
|The FIX East Rand Mall 2||Shop 93A, Bental Avenue, Boksburg North, Boksburg, 1459, Gauteng||(011) 878 5579 / 78 / 80|
|The FIX Mall Of Africa||Shop 1053, ERF 3621 & 3622, Jukskei View, Karen Park, Johannesburg, 0118 Gauteng||(011) 729 5060 / 59 / 61|
|The FIX Clearwaters||Shop 157 Clearwater Mall, cnr Christiaan De Wet & Hendrik Potgieter Road, Roodepoort, 1724||(011) 288 3610 / 11|
|The FIX Festival Mall||Shop 54 Festival Mall, cnr Swart & Kelvin Drive, Ester Park Ext 9, Gauteng, 2001||(011) 281 8885|
|The FIX West Street||374-376 West Street,ABC Building Durban, 4001||(031) 334 1900/1/2|
|The FIX Galleria||Shop G10, The Galleria, Cnr Openheimer Road,Limbogintwini, Amanzimtoti, 4125||(031) 922 1069 / 70 / 1|
|The FIX Umlazi||Shop 125, Umlazi Mega City, V Section, Umlazi, 4031||(031) 902 1309 / 1357|
|The FIX Pietermaritzburg||187 Church Street, Pietermaritzburg, Kwazulu Natal, 3201||(033) 372 3221 /3896 / 3905|
|The FIX Church Street||382 Church Street, Pretoria CBD, Pretoria, 0002||(012)316 0220|
|The FIX Menlyn Park||Shop Lf41, Cnr Atterbury Rd & Lois Ave, Menlo Park, Menlo Park, Pretoria, 0081||(012) 368 9754 / 5 / 6|
|The FIX Greenacres 2||Shop 26B, Greenacres Shopping Centre, 17 Ring Road, Greenacres, Port Elizabeth, 6045||(041) 399 4532 / 3|
|The FIX Maponya Mall||Shop 26 & 28 Maponya Mall, Soweto, 1804||(011) 983 6083 / 6082 / 6070|
|The FIX Potchefstroom||Shop 6 Riverwalk Centre, Mooi River Avenue, Potchefstroom, 2531||(018) 297 3805|
|The FIX Mimosa Mall||Shop L2A Mimosa Mall,Cnr Nelson Mandela Drive an Parfitt Bloemfontein, 9301||(051) 444 1206|
|The FIX Vanderbijl Park||Shop 94 Vaal Centre, cnr Barrace Road & Rossini Boulevard, Vanderbijlpark, 1911||(016) 910 0162|
As a squad, let’s raise awareness & support for those 1 in 3 women already affected by sexual violence. Help us #dowhatsright by sharing this info far & wide, because there is no excuse & never an invitation to rape. #denimday