SS ’17 has got us romancing over lush fabrics, statement deets and the launch of our hot 🔥 swimwear collection. To put a spring in our step, we sat down with our Head of Buying, Tanya Prochnik, for an exclusive trend preview + she shares what makes her tick!
Scroll this way 👇 for more!
Tell us more about being the Head of Buying for The FIX…
It’s one of the most exciting, influential and creative roles one could ever choose as a career. Being the Head of Buying grants me the greatest opportunities to work and surround myself with a super talented team. Working with highly intelligent individuals to tirelessly deliver fashion and trends at the best value can sometimes be a gym workout on its own! No day is ever the same and that’s what I love most about my job.
Describe your personal style & motto…
I believe it’s my authentic version of high street fashion; an eclectic blend of vintage that’s never without bling. Live and breathe style – that’s my motto!
Who influences you and why?
I have a special love for the famous, iconic individual, Iris Apfel.
I am also influenced by:
Audrey Hepburn – for the little black dress
Diana Ross – for being the maximalist
Elizabeth Taylor – for being the queen of diamonds
Grace Kell – for being the preppy princess
Jacky Kennedy Onansis – for being simplistic
Katherine Hepburn – for being the first lady of menswear
What can we expect from SS17 new season drop?
We’re in for the most unbelievable season of beautiful woven product.
The shirt / blouse has taken on a new meaning with ruffles, statement sleeves and shoulder details – reminiscent of your favourite 80’s dance flick.
Denim is the all kingpin of fashion this season – from sexy skinnies to flaunting straight leg ankle grazers with embroidered, embellished motifs and just so much more!
Footwear is inspired by the fashion great, GUCCI. Think slip on loafers and printed or embellished blocked heels.
Our highly-anticipated swimwear collection is #FOMO worthy! Expect sun-kissed, gotta have pieces from the glam monokini to the cheeky, 2-pc bikini.
What are the must-haves every girl should own for SS17?
Deconstructed blouses / shirts is a must.
A sensational, statement denim piece
A statement bag and glam loafers are also key!
List 5 things you can’t live without during summer…
- The reworked shirt
- Retro 80s inspired sunnies
- Gucci inspired loafers
- All things vinyl…..
- Statement denims that’ll make people say “whaaaaaaaaaaat?!”
Places on your summer holiday destination bucket list?
I have so many loves but Thailand, Sri lanka, Greece, Telaviv Israel and Vietnam is at the top of my list. The bucket list continues.